In support of the Global Disease Detection’s mission to strengthen capacity within Ministries of Health, McKing worked with the CDC’s Global Health Communication Team to develop health communication materials and interventions that affect public health programs in developing countries. For one project, McKing assisted with the development of health communication materials (fact sheets, public service announcements and text messages) on priority topics within the region – including dengue, rotavirus and influenza – for low-literacy audiences. Another project used innovative behavior change communication interventions to prevent HIV transmission. Using the Pathway to Change tools developed by CDC, narratives were developed in which people at most risk for HIV transmission confront barriers to change. These stories are then used with small groups to elicit locally generated solutions.
Countries Involved